THE CONCEPTUALIZATION OF IMAGIC ASSISTIVE BATH DEVICES
iMagic Technologies is an innovation firm focusing on inventing products that intend to meet existing needs in the market. These market needs are usually catering to humanity in nature and can range from simple, yet unmet everyday needs, such as the difficulties of taking a bath for the elderly, to the need for widespread-use disaster management devices like specialized floating platforms. The best way to get to terms with iMagic Technologies as a firm is through its design ethic or the thought process and innovation that goes into the making of an iMagic Technologies product. A prime example would be our line of walk-in bathtubs, starting with the PlaxiBATH and its sister products; all of which had significant market research conducted to better understand the need for such products, and how they would fare against existing competitors’ market offerings.
Amongst the various demographic complications seen in recent years, the significant demographic shift in population aging stands in prominence. In modern times, the changing social needs of older adults cause them to suffer from difficulties in physical functioning as a natural part of aging. This issue becomes compounded with their need for proper healthcare, where hospital visits become more common and last longer, where healthcare issues stem from health complications that tend to be chronic and long-term in nature. Older adults will naturally be encouraged to spend more time at home, and thus are in dire need of effective home care services as well, provided either by professional agencies or more commonly, fellow family members.